Archive for June, 2007
Are Discounts Good for Your Gift Basket Profits?
Friday, June 29th, 2007When Ralph Miller, Jr. of Carolina Mills Factory Outlet Stores grew weary of paying for merchandise to sit in those mini-warehouses he set up tables outside his store to sell leftover merchandise for a $1. What began as a temporary way to reduce inventory, however, was so successful that Miller began One Dollar Stores, Inc.
There [...]
Weddings by Numbers Could Mean Good Luck for Your Gift Basket Business
Thursday, June 28th, 2007The wedding business is always busy, but it will strike it lucky next week as many couples tie the knot on the date 07-07-07. Some couples even insist that the ceremony take place at 7 PM.
Las Vegas is the favorite site for these luck-struck couples. The Little White Wedding Chapel in Vegas normally has no [...]
Gift Baskets Help Seal Business Relationships
Wednesday, June 27th, 2007Gift baskets are a popular gift choice for birthdays, thank you and many other personal occasions. But one of the most important uses of gift baskets is to help seal business relationships. This can mean substantial profits for gift basket retailers who seek business accounts.
At the 32nd Anniversay “Global India” Summit today in Washington D.C., [...]
What’s the Best Legal Structure for a Gift Basket Business?
Tuesday, June 26th, 2007The right legal structure for a gift basket business depends on a number of factors, just as it does for any other business.
Many gift basket retailers form a DBA (”doing business as”) because it’s the easiest and least expensive. It is not considered a formal structure, however, and doesn’t offer protection from personal liability. [...]
Do You Wear Two or More Hats?
Monday, June 25th, 2007If you’re like most gift basket designers, you wear at least two hats. You work your gift basket business in the evenings and on weekends after working a full-time job during the day. In addition to these two jobs you may also be a spouse, a parent, and an active member of your community or [...]
Benefit from Gift Basket Seminars at Tradeshows
Monday, June 18th, 2007When you attend tradeshows, be sure to look for free and low-cost gift basket or related seminars.
One upcoming show, the Fancy Food Show, will be held in New York July -10, 2007. This popular show is a favorite because it draws food and beverage wholesalers from around the world. By taste-testing and learning about [...]
Is Your Business Card Working for You?
Thursday, June 7th, 2007During one of my gift basket seminars I collected business cards from the attendees with the promise to mail bonus tips. When I returned to my studio, I began entering the addresses from the cards into my database. One card had no address or phone number, so I tossed it in the trash.
A year later [...]