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Gift basket designer, speaker, author, and your connection to resources, trends, techniques and sources in the gift basket business.


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Archive for July, 2007

« Previous Entries

Which Comes First–the Customer or the Gift Basket?

Monday, July 30th, 2007

Successful gift basket designers know that understanding your customers’ needs and wants comes first. Then you gather your inventory and supplies to fill your orders.
An article in a West Branch, Iowa newspaper tells the story of a couple who understand this very well.
Steven Miller and Kat Collins, long-time bus drivers, are still a few years away [...]

What Do Your Customers Think About Your Gift Baskets?

Friday, July 27th, 2007

There’s only one way to get the answer to this question. Ask them.
Using customer surveys, feedback and satisfaction indexes may be a scary prospect, but they are useful tools for improving your product and service.
Modern Moms Tested,  a new part of ModernMoms.com, finds out what consumers think on behalf of its clients.  Lolita Carrico, a marketing and [...]

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