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Which Comes First–the Customer or the Gift Basket?
By Flora Morris Brown, Ph.D. | July 30, 2007
Successful gift basket designers know that understanding your customers’ needs and wants comes first. Then you gather your inventory and supplies to fill your orders.
An article in a West Branch, Iowa newspaper tells the story of a couple who understand this very well.
Steven Miller and Kat Collins, long-time bus drivers, are still a few years away from retirement. They wanted a business they could enjoy while making extra income. After their research uncovered that there were only two other gift basket providers in their area, they decided there was a market for another gift basket business–theirs.
Lady Kat’s Gift Baskets provides custom gift basket designs based on customer-provided information about the recipients interests, hobbies and preferences. Armed with the information Kat goes shopping.
Even if you offer ready-to-go gift baskets along with custom designs, it’s still important to be clear on who makes up your target market. Then when getting the details of the order, be sure to learn as much as possible about the recipient.
This way to you will create a happy customer and repeat business.
Topics: getting customers, gift basket business, sales |