Archive for August, 2007
« Previous EntriesFind Your Niche and Scratch It
Tuesday, August 28th, 2007When a gift basket company focuses on a niche that captures the imagination, tickles the funny bone, and attracts an appreciative and loyal following, they have a winner.
That’s what happened when Michelle Larsen created redneck gifts and gift baskets for her company, RedneckGifts. Teaming up with companies who make unique products and creating humorous labels, Redneck [...]
Go Where the Money Is
Monday, August 27th, 2007You’ve no doubt heard this oft-repeated quote attributed to Willie Sutton, famous bank robber. When asked why he robbed banks, he said ”Cause that’s where the money is.”
The truth is that Willie never said those words, but the reporter conducting the interview thought it was more clever than what he did say. (What Willie really said [...]