About Me

Gift basket designer, speaker, author, and your connection to resources, trends, techniques and sources in the gift basket business.


Visit our Sister Sites


Gift Basket Business World
Easy Gift Basket Ideas
Make Gift Baskets Now
The Gift Basket Library
Smart Business Matters
Your Education Matters
Craft Idea World
HomeBased Business Matters
Color Your Life Happy
Add Gift Baskets
Smart Business Matters
Gift Basket Online Newsletter


Blogroll

More Links

Sign up for free weekly gift basket business newsletter here

>

Visit My Squidoo Lens

Search


« Who’s the Gift Basket Expert? You Are! | Home | Gift Basket Expert: Trends and Themes »

Gift Basket Expert: Make a Great First Impression

By Flora Morris Brown, Ph.D. | May 27, 2008

p_063.jpgYou make an immediate impression on your potential client from the moment you answer your telephone and launch your website.

Let’s take a close look at what identifies you as “expert” in these situations.

Telephone

  • Install a separate business line, preferably not serving as a fax line.

  • Answer the phone in a professional manner, identifying your company and your name.

  • Create a clear voice mail greeting for the times when you can’t get to the phone.

  • Return calls promptly.

  • Keep a list of most commonly asked questions and the answers near your telephone.

  • Keep a list of companies who offer the services you don’t so you can refer customers.

  • Keep a calendar, supply of order forms and pens near the phone.

  • Listen to these audio tips Smile and Telephone.

Website

  • Choose an easy and relevant domain name.

  • Make your website easy to navigate.

  • Resist adding flash and sound to your site. These distract visitors from buying your product.

  • Anticipate the questions your visitors will have about what you offer, how to pay and shipping. Then provide a Frequently Asked Questions page with the answers.

  • Be sure to have an About Us page where you tell a brief history of how and why you started your company.

  • Post contact information where visitors can easily find it.

  • Respond to email inquiries promptly.

  • Learn lots more about setting up your website with our special report, “Prescription for a Successful Gift Basket Website.”

Stay tuned tomorrow for gift trends and themes

If you like the information you get from this blog and want to show your appreciation, buy me a cup of coffee. Thank you.

Topics: Domain names |

Leave a Reply