Gift Basket Expert: Make a Great First Impression

By Flora Morris Brown, Ph.D. | May 27, 2008

You make an immediate impression on your potential client from the moment you answer your telephone and launch your website.

Let’s take a close look at what identifies you as “expert” in these situations.

Telephone

Install a separate business line, preferably not serving as a fax line.
Answer the phone in a professional manner, identifying your company and your name.
Create a clear voice mail greeting for the times when you can’t get to the phone.
Return calls promptly.
Keep a list of most commonly asked questions and the answers near your telephone.
Keep a list of companies who offer the services you don’t so you can refer customers.
Keep a calendar, supply of order forms and pens near the phone.
Listen to these audio tips Smile and Telephone.

Website

Choose an easy and relevant domain name.
Make your website easy to navigate.
Resist adding flash and sound to your site. These distract visitors from buying your product.
Anticipate the questions your visitors will have about what you offer, how to pay and shipping. Then provide a Frequently Asked Questions page with the answers.
Be sure to have an About Us page where you tell a brief history of how and why you started your company.
Post contact information where visitors can easily find it.
Respond to email inquiries promptly.
Learn lots more about setting up your website with our special report, “Prescription for a Successful Gift Basket Website.”

Stay tuned tomorrow for gift trends and themes

Topics: Domain names |

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