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By Flora Morris Brown, Ph.D. | July 29, 2008
During an economic downturn some businesses not only survive, but actually thrive. Direct sales is one type of business that continues to enjoy profits in all economies.
Tupperware, Avon and Mary Kay are some of the best known direct sales companies. They discovered long ago that taking the product to the consumer in the form of home parties worked well. This sales model still works.
One key to the success of home parties is the relaxed setting where consumers, usually women, can learn about a product without feeling like they are being “sold to.”
Another key is home parties encourage tasting and trying out the product without any pressure or obligation.
Finally, home parties are social events where you get to visit with new and old friends.
The gift basket business may benefit from this model by scheduling home parties to showcase certain themes or even the components themselves.
Watch this NBC news story about a company called Tealightful Treasures that sells scone mixes and teas in home party settings.
If you’re looking for ways to spark your profits during slow economy, offering gift baskets or their components in home parties may be the answer.
===Check out this related article===> Adapt or Die: Selling into a Falling Market
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Topics: gift basket business |
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