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By Flora Morris Brown, Ph.D. | August 4, 2008
A few years ago when I remodeled my home I was shopping for new items. I was amazed as I browsed through Target at how the new shades of color in towels coordinated perfectly with dishes, linens and even small appliances. It made my decorating so easy.
This, I later learned, was no coincidence. Like other successful retailers Target plans color coordination across the store to facilitate the consumer’s shopping experience.
How do retailers know what colors to feature?
They attend conferences offered by Color Marketing Group and plan their products around these. You can see what their 2008 color choices here.
See what the experts are saying in “The Profit of Color.”
Get more insight into the part color plays in profits from this Fox News video.
As a gift basket designer the manufacturer will have taken care of some of your color choices. The new products and supplies you see at current and upcoming gift shows will already be made up in the seasons’ new colors. But to ensure that you’re in step, it’s wise for you to keep up with color trends as well.
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Topics: gift basket business |
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