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By Flora Morris Brown, Ph.D. | August 11, 2008
Once you’ve gotten the attention of a corporate client, you’ll be asked to give a presentation. How well you do in this presentation will determine if you capture the order.
1. Your dress attire says a lot about you. It’s the first thing your potential client will see. Even if the staff and supervisors attending the presentation are dressed casually, you should not. Flip-flops, blue jeans and halter tops are an absolute no-no. Choose casual business attire such as coordinated separates with a skirt or slacks, coordinated jacket and low-heeled pumps.
2. Learn the needs and budget from your contact person. Take no more than three baskets to the meeting that meet these needs. Find out how much time you will have.
3. Give each design a name and write a description of each basket listing the retail price. Prepare a handout with this information. Make copies for each person who will attend the meeting. Keep a copy for yourself in a folder where you’ll make notes during the meeting.
4. Even if you have a close relationship with the meeting attendees, keep your presentation formal, but comfortable. Introduce yourself, tell a little about your company background, and thank them for inviting you.
5. Present each design, telling about its contents and building up the joy it will bring to the recipients. Keep your presentation within the time limit you agreed upon.
6. Resist the urge to give a high tech presentation with Power Point and other technology.
7. Allow time for questions and for the attendees to interact with each other to decide what they will order.
8. Ask for the order. Be sure to write down the exact delivery date and other details as the attendees make their choices.
The way you dress and carry out the meeting must instill confidence. After all, you want to convince the corporate client to spend thousands of dollars with you. You also want the company to entrust you with their credit card information and provide repeat business. Following these tips will help you do just that.
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Topics: gift basket business |
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