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By Flora Morris Brown, Ph.D. | August 18, 2008
With high gas prices and the uncertain economy, more people are staying close to home during their vacation time instead of going on pricey trips. That doesn’t mean they’re not spending money, but they’re just spending it closer to home, thus the term staycations.
Some marketing ideas that capitalize on this trend
- Pamper and spa gift baskets can aid relaxation at home or be given to guests at a girls’ night out parties.
- Some staycationers will check into local hotels in order to get out of the house. These local hotels can help lure their share of guests with incentive gift baskets.
- Museums, amusement parks and other local attractions are working harder than ever to draw local residents. They can boost gift shop sales with gift combinations that would appeal to local residents.
- Pets will get more attention during staycations, so consider gift baskets for pets and pet lovers.
- Tourism boards and travel agencies offer staycation packages to encourage locals to stay close to home. Your gift baskets can be part of the package
- Gourmet gift baskets with components for cooking at home are popular, such as pasta dinners, barbecue, cocktail party kit.
Look around your community for more ways you can jump on board the staycation trend.
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Topics: custom designs, gift basket business, gift basket design tips, gift basket themes, staycation gift ideas, trends |
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