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Wednesday, July 23rd, 2008
During my recent interview series, gift basket designers freely shared what they would do differently if they started their businesses over. It’s easy, of course, to have hindsight, but looking back is not a waste of time. It’s tremendously helpful to learn from experienced business owners.
When asked what she would do differently, Cindy Lowery, owner [...]
Wednesday, February 6th, 2008
A recent ad from a local store featured a party cooler for sale. Although the cooler was pictured filled with ice and canned soda, printed on the ad in parentheses was “Sodas and ice not included.” While most of us would realize that the ice and soda were included only to show how the cooler looks [...]