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Gift basket designer, speaker, author, and your connection to resources, trends, techniques and sources in the gift basket business.


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Getting Steady Business from Your Gift Basket Customers

Thursday, June 12th, 2008

It’s a proven fact that it’s easier and less expensive to get more business from your current gift basket customers than to get new customers.
What are some ways to do this?
Stay in touch with your customers

Provide them with a weekly or bimonthly newsletter or tips on gift giving or gift etiquette
Send monthly postcards reminding them [...]

What Do Your Customers Think About Your Gift Baskets?

Friday, July 27th, 2007

There’s only one way to get the answer to this question. Ask them.
Using customer surveys, feedback and satisfaction indexes may be a scary prospect, but they are useful tools for improving your product and service.
Modern Moms Tested,  a new part of ModernMoms.com, finds out what consumers think on behalf of its clients.  Lolita Carrico, a marketing and [...]

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