corporate clients
Gift Baskets Help Take the Bite Out of Going to the Dentist
Tuesday, August 5th, 2008Many dental patients show up for their appointments, but not with eager anticipation. All that has changed for Dr. Mary Gharagozloo’s patients. She is a McLean, VA dentist who just opened her own dental practice about a year ago, and has changed the attitudes toward dental visits.
Dr. Gharagozloo wanted to start a practice that created a [...]
Gift Basket Business Starts with a Dream
Tuesday, July 8th, 2008
All businesses start with a dream. A dream to be your own boss, decide on your own schedule, and earn profits your own way.
This was exactly how Theresa Reefer, owner of www.classicgiftcreations.com , started her gift basket business. If she had to start over, however, things would be different.
Here’s Theresa’s story:
I had big dreams when I started my [...]
What Would You Do Differently If You Had to Start Over
Tuesday, June 10th, 2008There are many ways to start a gift basket business. Researching, creating a business plan and seeking startup funds are just a few.
The most valuable help often comes from talking to other business owners who have survived the startup phase and have wisdom to share.
Over the next few months I will be sharing what experienced [...]
Costco is Not Your Gift Basket Competitor
Thursday, November 15th, 2007During the holidays gift basket designers often worry about the gift baskets sold at Costco, lamenting “How can I compete with Costco?” You can’t.
Costco gift baskets are attractive, plentiful and very affordable. But Costco doesn’t need to make much profit from their gift baskets. They offer gift baskets as a convenience for shoppers who buy more profitable items and services. I’m a [...]
Unwrap Holiday Office Gift Exchanges
Friday, November 2nd, 2007Holiday gift exchanges in business offices are popular, but vary widely.
Some offices have definite gift policies with someone designated as the facilitator. Other office managers just leave it up to the employees to muddle through the gift-giving season in whatever way they see fit.
At the far end of the spectrum are the offices that issue [...]
Blue Skies Ahead for Gift Basket Retailers
Thursday, July 26th, 2007Consumers may be spending less on gifts in general, but they are spending more on consumer food gifts, according to a new study on food gifting from the Packaged Facts division of MarketResearch.com. An article in Marketing Daily reports
. . .consumer food gifts flowed–leaping by 56% to $13.4 billion. . . Food gifts’ share of [...]
Make Your Gift Baskets Part of a Hotel Package
Wednesday, July 11th, 2007When hotels want to attract well-heeled guests as a tie-in to a major event or holiday, they offer irresistible gifts, often placing them in gift baskets.
Take for example the Omni Hotel Los Angeles Hotel at California Plaza. In anticipation of the upcoming British invasion, the Omni has prepared three exciting packages. Dan Piotrowski, General Manager of the [...]