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Gift basket designer, speaker, author, and your connection to resources, trends, techniques and sources in the gift basket business.


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Increase Gift Basket Profits by Shopping Smarter

Monday, July 14th, 2008

One key objective of every business is to earn profits. In the gift basket business we often sabotage our own earning efforts by making poor buying decisions. That’s one of the changes many gift basket retailers would make if they started over.
Read what Trena Jones, owner of Gifts by Daydreams, would change.
As I’m relatively new in the [...]

What Food Trends Mean to Your Gift Basket Business

Wednesday, January 23rd, 2008

There is a move by many employers, school districts and restaurants toward healthier food choices.
Some employers are replacing candy in vending machines and doughnuts at break time for healthier snacks. Others are planting herb and vegetable gardens at corporate headquarters. A few companies are even launching “fresh fruit Fridays,” or encouraging employees to choose healthier meals [...]