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Gift basket designer, speaker, author, and your connection to resources, trends, techniques and sources in the gift basket business.


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finding your niche

Gift Baskets with a Message

Monday, August 6th, 2007

Some gift basket designers use their designs to make political, religious and other statements. The gift basket described in this satirical blog would definitely fall into that category. You’ll enjoy reading about the contents he would include in this basket for Democrats.
Have you ever created a gift basket with a political or other message?
If you [...]

What Do Your Customers Think About Your Gift Baskets?

Friday, July 27th, 2007

There’s only one way to get the answer to this question. Ask them.
Using customer surveys, feedback and satisfaction indexes may be a scary prospect, but they are useful tools for improving your product and service.
Modern Moms Tested,  a new part of ModernMoms.com, finds out what consumers think on behalf of its clients.  Lolita Carrico, a marketing and [...]

Gift Basket Business Finds Its Niche

Thursday, July 19th, 2007

Stay-at-home moms, Amy Barsanti and Cynthia Ladimir, started a gift basket business to keep busy. But the traditional gift basket retail business held no passion for them. 
After learning that there are about 2,000 homeless children in the Charlotte-Mecklenburg schools, they decided to help local kids instead. This was an niche they could wrap their arms [...]