When visitors come to your website this spring they will be searching for solutions to their gift-giving problems. The easier and more convenient their search, the more likely they will choose to buy from you.  There are three ways your website must be set up to entice visitors to buy your spring gift baskets.

1. Catch their attention

Gift baskets are a very visual product, so a photo of a single gift basket or several will draw the eye of your visitors.  Give each design a name that appeals to its use. The gardening basket pictured above, for example,  is Stop and Smell the Flowers and it immediately makes you think of spring.

2. Anticipate their questions and offer suggestions for popular occasions.

Think of the spring holidays and occasions. During spring families look forward to warmer weather and begin to plan outdoor activities.  Gardening, picnics, outdoor sports, and vacations are just a few of the popular spring activities. 

In addition, there are popular celebrations such as Valentine’s Day, Mardi Gras, Oscar Awards, Black History Month.

Of course every season has birthdays, thank you, congratulations, bon voyage, and graduation occasions.

You don’t have to post a photo for every design for every occasion, but you can offer suggested gift basket ideas.

3. Spell out all the details.

Customers need details to help them decide on a purchase, so be sure your website provides these:

• contents of the design
• size of the finished design
• price of design
• shipping and handling costs
• expected delivery time
• payment options
• a quick and easy order proces
• confirmation immediately following an order
• tracking options
• contact information if they have questions
• option of adding a personal message
• option of customizing, if available

The more details you offer the easier it is for your customer to discover that your website is the place to shop. Be sure the ordering process is simple and thorough. Put customers at ease by providing secure shopping with a