It is common for new gift basket business owners to start off trying to serve a wide variety of customers. One of my clients, for example, not only sells over 20 themes of gift baskets, but also makes floral bouquets, balloon arrangements and candy bouquets. My advice to her and you is to consider corporate niche sales.

Corporate niche sales focus on a specialized part of a larger market.

If you wanted to have your blinds cleaned well would you call a general cleaning service or a specialist in cleaning blinds who knew exactly which products to use to avoid damaging your blinds and make them look like new?

A company specializing in cleaning blinds is serving a niche market. There are three reasons niche sales can bring more profits.

1. People seeking a specialized service are willing to pay more. Cosmetic dentists command higher fees than general dentists because patients seeking cosmetic dentistry are motivated to pay more.

2. You can narrow your inventory costs and storage. When placing orders you may qualify for better volume discounts since you know exactly what to order for your niche.

3. There is not as much competition in a niche market as in the general market place. Gift basket companies that specialize in sending college care packages are far fewer than general gift basket companies.

If you haven’t considered serving corporate niche markets, it’s time you did. Learn the do’s and don’ts about making money from niche corporate sales. Listen as I share how I captured niche lucrative sales on a newly released audio CD, Make Money with Corporate Niche Sales. I spill insider secrets and reveal some mistakes I made so you can avoid them.
 
Place your order by June 1st and receive these bonuses:

•  a special report, “Corporate v.s. Consumer Sales”
• a sample letter of introduction
• a sample proposal
• a special report, “How to Successfully Target Niche Markets”, that includes things to consider, who to contact and suggested niche markets