Corporate and consumer sales differ in a number of ways. Here are three of them.

1. The potential for profit is greater with corporate sales.

The consumer typically buys a gift basket on rare occasions, and only for very special gifts.

The corporate client who selects gift baskets for her needs, on the other hand, will often place frequent or recurring orders.

2. The corporate client has a budget.

Ask a consumer how much they want to spend on a gift basket and their eyes glaze over.

A corporate client knows exactly how much they have budgeted for gifts.

3. The corporate client has limited time and is ready to get down to business.

Whether placing an order by phone or in your store,the consumer loves to browse before buying.

Although the corporate client can be very selective, they also count on your expertise to help them zero in on just the right gift basket idea.

If you haven’t considered serving corporate markets, it’s time you did. Learn the do’s and don’ts about making money from niche corporate sales. Listen as I share how I captured niche lucrative sales on a newly released audio CD, Make Money with Corporate Niche Sales. I spill insider secrets and reveal some mistakes I made so you can avoid them.
 
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•  a special report, “Corporate v.s. Consumer Sales”
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