Determining your niche market can maximize your marketing budget and increast your profits. Here are three ways to do that.

1. What do your current and most frequent clients have in common?

For example, when you analyze your current customer base let’s say you discover that a number of them order golf-themed gift baskets. Because you already stock some golf-themed gift items and packaging for them, you already have supplies to serve a niche. Conduct research to see if there is a market for golf-themed speciality gift basket.

2. What is unique about your product or service?

You may have a product or service that is different from the average. One gift basket designer created a unique container that had a pedestal and was requested a lot by her interior designer clients. This unique container may be focal point for creating a niche that would different from others.

3. What part of the market is not being served or is underserved?

One gift basket designer discovered that no one in her area was serving the funeral market. She attended a funeral convention, met people in the mortuary industry and created a niche designing a unique sympathy gift basket. Funeral directors would take one of her baskets each time they called on a family to discuss funeral plans.

If you haven’t considered serving corporate niche markets, it’s time you did. Learn the do’s and don’ts about making money from niche corporate sales. Listen as I share how I captured niche lucrative sales on a newly released audio CD, Make Money with Corporate Niche Sales. I spill insider secrets and reveal some mistakes I made so you can avoid them.
 
Place your order by June 1st and receive these bonuses:

•  a special report, “Corporate v.s. Consumer Sales”
• a sample letter of introduction
• a sample proposal
• a special report, “How to Successfully Target Niche Markets”, that includes things to consider, who to contact and suggested niche markets