Over the last two days you’ve learned the #1 and #2 reason your website sucks.

Here is the #3 reason your website sucks:

You are letting your website visitors  come and go without capturing their names.

That means your website is not as profitable as it should be–you’re letting money fly through your hands.

We all begin business counting on orders from new customers.  But what about the visitors to your website who look around and leave without ever buying anything?

Do you know who they are and how to reach them? You should, because the majority of potential customers don’t buy the first time around.  As a matter of fact, most folks need to learn about your product seven times before they will buy.

Just think. If you had a way to get the name and email of everyone who visits your site you could have many other shots at educating them about your product and service until you get orders from them.

But how do you do that, you ask.

Easy. Offer visitors something of value. Let’s call it an ethical bribe. In exchange for their names and email you will send them a newsletter, a special report, an e-course, or a list of tips. Just be sure that you only offer something that can be emailed.

Your goal is to capture names that you can contact on a regular basis reminding them of your service, announcing specials and offering quality content that your leads want to receive.

But wait. You can’t just ask for email addresses and start sending email to folks one by one.  Besides, even after visitors give you their email you must be sure they really wanted to do that. It’s called double opt-in confirmation.

In order for this to work with the least amount of ongoing work, you must set this up so that it’s automatic. To do that you will need to use an autoresponder program, software that sends out email automatically.

With an autoresponder program you can enter the content you want to send and set it so that it emails to your leads at whatever intervals you wish–weekly, monthly, even daily (although I don’t recommend that.) And you can do all this for many months ahead of time so that you don’t have to be online when your email goes out.

And, if your prospects want to stop receiving your email they can unsubscribe on their own.

Over the years I’ve tried a number of autoresponder programs, but the one I use and recommend that you use too is AWeber. They have a free trial so you can try it out. To help you learn to use the program, they offer lots of help: instructional videos, tech support, a blog and more.

Get this right and your website will move from suck to big bucks.