The News & Observer reported a story a few years ago about neighbors who created gift baskets to serve as goodwill ambassadors.

You’ll probably remember the news story about the Duke University lacrosse students accused of criminal activity with escort service dancers. This incident, though more highly publicized than others, is one of many conflicts between Durham and Duke students known for throwing raucous parties.

The neighbors of Trinity Park who live just beyond the Duke campus decided to start the new school year off on a friendly note by offering gift baskets full of baked goods and sugary treats to the incoming freshmen. Alice Bumgarner, a Trinity Park resident, started the drive to ease tensions and start off on a positive note.

Gift baskets are often given to ease tensions, apologize or smooth over hurt feelings. In the hotel industry they are called service recovery gifts. Do you offer this type of gift basket to your clients?