Five Reasons to Promote Thanksgiving Gift Baskets

Thanksgiving gift baskets, holiday orders

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When designers think of holiday gift baskets, they usually think of Christmas, Hanukkah and Kwanzaa. But there are 5 good reasons you should promote Thanksgiving gift baskets.

1. Thanksgiving is a nonreligious holiday.

While the other major fall holidays are have religious connections, Thanksgiving does not. Americans think of Thanksgiving primarily as an American holiday, but the truth is that wherever cultures have farmed and gathered crops, they have celebrated the harvest. It is a time to show appreciation for the bounty of the year, to pause from work, and enjoy time with family and friends.

For these reasons, you can assure your clients that Thanksgiving gift baskets won’t offend or clash with religious beliefs. Whether given as business or personal gifts, Thanksgiving gift baskets are welcomed by all.

2. In the USA Thanksgiving occurs the same time every year, the fourth Thursday in November.

Even though the actual date of it changes, Thanksgiving occurs at a consistent time each year. This enables gift-givers and designers to plan ahead for creation and shipping.

3. A wide variety of themes can be given as Thanksgiving gift baskets.

For businesses, your Thanksgiving gift basket can be a snack basket with fall themed products or a sports theme if you know the recipient is an avid football fan.

For personal gifts, your Thanksgiving gift basket can be full of after-dinner treats for the family, a collection of board and card games or a pamper basket for the hostess to enjoy the days following the holiday.

4. Thanksgiving gift baskets are very affordable to create.

Just by using fall-colored packaging and ribbon, you can design dazzling baskets without heavily investing in holiday specific ribbon or packaging. Not one item in your design has to say “Happy Thanksgiving.” You can express this on the gift card instead.

5. The Thanksgiving gift basket will stand out from the other holiday gift baskets.

One Christmas season I delivered a gift basket to an office during the second week of December. Fifteen gift baskets had already been received by this company and were lined up on a long counter. It was tough for any one gift basket to stand out or make an impact on the recipient in this sea of competing designs.

When your clients send a Thanksgiving gift basket, however, it’s likely to be the only one or one of very few. Thus, they will capture the attention and appreciation of the recipient well before the onslaught of the Christmas and other December holiday gift baskets.

As your clients begin placing holiday orders, encourage them to order for Thanksgiving instead of waiting for the more crowded December holidays. They will appreciate getting a jump on the other gift-givers, and you’ll enjoy getting profits into your business sooner.

5 Comments

  1. Alfreda Onimo  •  Oct 20, 2009 @7:49 AM

    This was a very helpful article. I think market a little heavier for Thanksgiving.

  2. admin  •  Oct 20, 2009 @7:55 AM

    I’m glad to hear this. Best wishes.

  3. Nancy Busher  •  Oct 21, 2009 @4:35 PM

    I think so too. On reading all of your points I thought of the poem I learned when I was young. It goes…

    This is the feast-time of the year,
    When plenty pours her wine of cheer,
    And even humble boards may spare
    To poorer poor a kindly share.
    While bursting barns and granaries know
    A richer, fuller overflow.
    And they who dwell in golden ease
    Blest without toil, yet toil to please.

    A wonderful spirit and message to send along with your gift baskets.
    Nancy
    PS. There are some wonderful NPR thanksgiving stories about the spirit of Thanksgiving at http://www.thanksgiving-food-gifts.com/npr-short-thankgiving-stories-true-real-story.php

  4. admin  •  Oct 21, 2009 @4:58 PM

    Nancy,

    Thanks for this wonderful message.

    Blessings,
    Flora

  5. Gail Gary  •  Oct 26, 2009 @5:04 PM

    One of the things I will be thankful for this year is finding this great information resource. Maybe I will finally get serious about starting my business. Thank you for the informative article.

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