Determining your niche market can maximize your marketing budget and increast your profits. Here are three ways to do that.

1. What do your current and most frequent clients have in common?

For example, when you analyze your current customer base let’s say you discover that a number of them order golf-themed gift baskets. Because you already stock some golf-themed gift items and packaging for them, you already have supplies to serve a niche. Conduct research to see if there is a market for golf-themed speciality gift basket.

2. What is unique about your product or service?

You may have a product or service that is different from the average. One gift basket designer created a unique container that had a pedestal and was requested a lot by her interior designer clients. This unique container may be focal point for creating a niche that would different from others.

3. What part of the market is not being served or is underserved?

One gift basket designer discovered that no one in her area was serving the funeral market. She attended a funeral convention, met people in the mortuary industry and created a niche designing a unique sympathy gift basket. Funeral directors would take one of her baskets each time they called on a family to discuss funeral plans.

If you haven’t considered serving corporate niche markets, it’s time you did. Learn the do’s and don’ts about making money from niche corporate sales. Listen as I share how I captured niche lucrative sales on a newly released audio CD, Make Money with Corporate Niche Sales. I spill insider secrets and reveal some mistakes I made so you can avoid them.
 
Place your order by June 1st and receive these bonuses:

•  a special report, “Corporate v.s. Consumer Sales”
• a sample letter of introduction
• a sample proposal
• a special report, “How to Successfully Target Niche Markets”, that includes things to consider, who to contact and suggested niche markets
   

It is common for new gift basket business owners to start off trying to serve a wide variety of customers. One of my clients, for example, not only sells over 20 themes of gift baskets, but also makes floral bouquets, balloon arrangements and candy bouquets. My advice to her and you is to consider corporate niche sales.

Corporate niche sales focus on a specialized part of a larger market.

If you wanted to have your blinds cleaned well would you call a general cleaning service or a specialist in cleaning blinds who knew exactly which products to use to avoid damaging your blinds and make them look like new?

A company specializing in cleaning blinds is serving a niche market. There are three reasons niche sales can bring more profits.

1. People seeking a specialized service are willing to pay more. Cosmetic dentists command higher fees than general dentists because patients seeking cosmetic dentistry are motivated to pay more.

2. You can narrow your inventory costs and storage. When placing orders you may qualify for better volume discounts since you know exactly what to order for your niche.

3. There is not as much competition in a niche market as in the general market place. Gift basket companies that specialize in sending college care packages are far fewer than general gift basket companies.

If you haven’t considered serving corporate niche markets, it’s time you did. Learn the do’s and don’ts about making money from niche corporate sales. Listen as I share how I captured niche lucrative sales on a newly released audio CD, Make Money with Corporate Niche Sales. I spill insider secrets and reveal some mistakes I made so you can avoid them.
 
Place your order by June 1st and receive these bonuses:

•  a special report, “Corporate v.s. Consumer Sales”
• a sample letter of introduction
• a sample proposal
• a special report, “How to Successfully Target Niche Markets”, that includes things to consider, who to contact and suggested niche markets
   

Remember how the late-night munchies distracted you when you were studying deep into the midnight hours?

Students who attend one of several lucky universities can now fuel late-night study sessions by having munchies delivered to them. The Daily Pennsylvanian reports on a service created by Wharton students called The Lazy Grocer.  Currently they offer food, drink and essentials in 23 categories up until 2AM Sunday through Wednesday and 3:30AM Thursday through Saturday.

Another late-night service is La Mamma Pizza and More that gets high ratings from students in the Boston area for its delicious food and friendly late-night service.

Want something fast in Manhattan? Max Delivery will bring a rental DVD, cold medication, food, cleaning supplies and more to you in 10 minutes. They take orders 24 hours a day but delivery is noon until midnight.

These businesses all prove that there is a market for services that meet customers’ needs in unique, convenient and fast ways. Perhaps there are some inventive ways you can make your gift basket service more attractive to customers. Hmmm.