Tradeshows take place year-round, but in summer they are most plentiful. Follow these tips for a fun and profitable visit to a tradeshow.

1. Plan ahead.

• Examine your inventory and supplies and  make a list of your needs.
• Consult your upcoming sales campaigns.
• Consult with your best clients to get ideas of their upcoming gift needs.
• Check on the credentials to attend and pre-register so you don’t have to stand in lines to get in.

2. Prepare to stay for the entire show so you can pace yourself.

• Wear comfortable shoes
• Take easy-to-eat and replenishing snacks such as fruit slices.
• Eat breakfast before you go.
• Carry water.
• Take frequent breaks.

3. Carry essential documents.

• Pack lots of business cards, even before your toothbrush. Most vendors won’t give you a catalog nor take you serious without a business card.
• Carry a list of references and banking information if you want to open accounts.

4. Plan your day when you first arrive at the show.

• Study a copy of the participating vendors and the floorplan.
• Decide where you will start and where you need to spend the most time
• Decide if you’ll attend free seminars and demonstrations since these will take time away from shopping the show.

5. Shop the show wisely.

• Keep in mind that you are shopping for your clients, not yourself
• Remember that you’re at a wholesale show, so please don’t gasp when the vendor announces her minimum case order.
• You are placing orders, not taking products with you, so ask when your order will ship and which carrier they use.
• Make notes as you see items you want. You can order from the company later if you want to think about it.
• Compare prices, terms, and shipping prices.
• Avoid impulsive decisions. Some vendors will put on pressure by offering free shipping or other deals.

Following these tips will ensure that you enjoy the show and make wise shopping decisions.

Looking for a tradeshow near you, check our state by state listing.